Cable news has been declining ever since the launch of social media apps like Instagram, Snapchat and TikTok. Channels like CNN and Fox mainly reach older generations who haven’t put their lives online. The rest of America, however, consumes news of world events mainly on their smartphones—and why wouldn’t they? It’s a natural transition from one’s feed, and a more accessible and faster way to keep up with breaking news.
Media companies have evolved with their users. News creators have seen the opportunity and have jumped on TikTok. Take the account @nowthispolitics, which has more than three million followers.
Watching the news over breakfast or after dinner is being replaced by consuming endless streams of content on our personal devices. Users don’t have to wait for a scheduled news segment—they can click on an app and swipe. Such outlets as CNN and Fox should focus more of their attention on social media and less on paying high-profile news anchors.
Originally published as part of "Tucker Carlson, Don Lemon and What’s Ahead for the News" at: https://www.wsj.com/articles/tucker-carlson-don-lemon-and-whats-ahead-for-the-news-cable-social-media-instagram-tiktok-a1f04d98
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